COMMERCIAL. REAL ESTATE
LONG STORY SHORT
Due the pandemic managing a project was a challenge for many businesses, but not for us. We used our experimental online virtual space to get things done. Although the tight deadlines we did everything accordingly. Being part of Redfin’s commercial was real privilege.
What the commercial is about…?
“Your dream home is out there. With Redfin, you can tour homes until you find “the one.” Just pick a date and time and a local Redfin Agent will show you around. On-demand home tours from Redfin, that’s real estate done right.”
SERVICES / DELIVERABLES
— CONCEPT DESIGN
— SET DESIGN
CONCEPT DESIGN
At the Redfin commercial, we tackled the exciting challenge of developing and illustrating a concept design for a “teleport tunnel.” Our team worked diligently to bring this imaginative idea to life. We not only focused on the creative aspects but also collaborated closely with the lighting and CGI departments to address practical issues.
The initial concept for the set involved creating openings in the tunnel walls with an exterior that appeared white and passable. However, as the set development progressed, it became evident that a more efficient and effective approach would be to install LED light pipes. This change in direction allowed us to achieve a similar visual effect to the initial concept but with greater speed and efficiency.
SET DESIGN
Our set design was a unique blend of practical and CGI animation elements. To ensure seamless integration, our team played a pivotal role in crafting technical drawings. These drawings served as invaluable guides, aiding both the carpenters crafting real-life sets and the 3D artists responsible for CGI animation. This meticulous planning eliminated any potential issues, ensuring that the real-life sets and 3D animations would align flawlessly.
Additionally, we extended our expertise to create a series of house exteriors, essentially serving as blueprints for the CGI team. These blueprints were designed to provide a realistic and cohesive background for CGI scenes, enhancing the overall visual continuity of the production. Our dedication to precision and collaboration ensured that practical and digital elements seamlessly coexisted, enriching the final cinematic experience.
