#SMOOTHEDGE Jose Cuervo is the best-selling brand of tequila, selling a fifth of the tequila consumed worldwide. An exceptionally smooth, 100% blue agave tequila to set your night in motion.
LONG STORY SHORT
Due the pandemic managing a project was a challenge for many businesses, but not for us. We used our experimental online virtual space to get things done. Although the tight deadlines we did everything accordingly. Being part of Jose Cuervo commercial was real privilege.
SERVICES / DELIVERABLES
— SET DESIGN
— GRAPHIC DESIGN
SET DESIGN
Making design replicas is the best way to practice and acquire knowledge to achieve your own creative perfection, your own uniqueness.
GRAPHIC DESIGN
We approached the task by crafting unique designs for different types of alcohol, including whiskey, vodka, gin, rum, and liqueurs. Our aim was to make each bottle look visually appealing and memorable. When the cameras started rolling, our designs contributed to the overall charm of the commercial. In the end, our graphics added to the appeal of the brands, showing that good design can enhance the overall experience for viewers.
OUR PROCESS
The graphic design approval process is like the quality control of a design project. It’s vital because it ensures that what you see is what you get, and it helps prevent costly mistakes. Approvals also help avoid misunderstandings. They ensure that everyone involved – the designers and clients are on the same page. It’s like a final check to say, “Yes, this is exactly what we wanted.” So, in the world of design, approval is the cherry on top that makes sure everything looks and works just right.
