FANTOM FACTORY The Kremikovtsi Steel Complex which is close to the neighbourhood is one of the largest industrial enterprises in Bulgaria and the Balkans. More than 18,000 people used to work there but this has been reduced to 8,500 due to higher efficiency. There has been much dispute over the future of the plant, yet no ecological sanctions have been imposted on the plant owners to bring into accord Kremikovtzi`s pollution status bu investing in filtering installations.
Our task was to create a presentation for the client that could also serve as a practical guide for the construction crew for a beer commercial. You see, the catch here was that our presentation needed to be both client-friendly and construction crew-ready. The client needed to understand the vision and concept, while the crew required detailed, easy-to-follow instructions to turn that vision into reality. It was a testament to the power of adaptability and creative problem-solving, showing that in the world of advertising, you can have your beer commercial and build it too. You can check out few sample pages from the presentation below.
We created a mix of captivating materials, like abstract prints, magazine covers, labels for different products, and more. We got creative with intriguing visuals for the abstract prints, designed magazine ads that popped off the pages, and made labels that reflected the beer’s personality. All these materials worked together to bring the brand to life, showing the power of graphic design in the world of advertising.