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Discover how a graphic design brief template streamlines projects, ensuring clarity and success from start to finish. Download a free template below or work with us online.

Graphic design is an essential part of filmmaking, as it helps create the visual identity and style of a film. Graphic design can include anything from logos, posters, flyers, brochures, menus, labels, signs, props, costumes, and more. However, graphic design can also be a complex and time-consuming process, especially when working with multiple departments and clients. That’s why having a graphic design template can be very useful and beneficial for your filmmaking projects.

A graphic design Brief Template is a document that outlines the specifications and requirements of a graphic design task. It helps you communicate clearly and effectively with your clients and collaborators, and ensures that everyone is on the same page about the scope, expectations, and deliverables of the project. A graphic design template can also help you organize your workflow, manage your resources, and track your progress.

In this article, we will explain how to use a graphic design template for your filmmaking projects, and what information you should include in each column. We will also provide an example of a design brief for juice labels, using our template.

SO WHAT GOES INTO A GRAPHIC DESIGN BRIEF TEMPLATE?

We’ve put together a filled-out example for you to review. This example is designed to help you understand how to complete the form correctly. Each column in the example corresponds to a detailed description provided below. These descriptions are there to help you understand what information is required in each column.

PREFILLED GRAPHIC DESIGN BRIEF EXAMPLE

WHO IS INVOLVED

01. DEPARTMENT

This column provides information about which departments should be informed or involved in the graphic design task. For example, if you are designing a logo for a film, you might need to inform the marketing, production, and art departments. This column helps you coordinate and collaborate with the relevant stakeholders, and avoid any conflicts or misunderstandings.

WHAT IS THE TASK

02. DESCRIPTION

This column contains the set name and the task description. The set name refers to the location or scene where the graphic design product will be used or displayed. The task description summarizes the purpose, function, and style of the graphic design product. For example, if you are designing a flyer for a restaurant set, you might write “Flyer for La Dolce Vita, an Italian restaurant in the city center. The flyer should advertise the daily specials and the opening hours, and have a warm and inviting design.”

HOW BIG IS IT

03. SIZE

This column provides information about the size of the product and the used metrics. The size of the product depends on the type and format of the graphic design product, and the intended use and audience. The metrics can be in millimeters, centimeters, inches, pixels, or any other unit of measurement. For example, if you are designing a poster for a film festival, you might write “A3 poster (297 x 420 mm).”

WHAT IS MADE FROM

04. MEDIA

This column indicates whether the graphic design product is a concept file or a product for production. A concept file is a preliminary or draft version of the product, that is used for testing, feedback, or approval. A product for production is a final or ready version of the product, that is used for printing, manufacturing, or distribution. For example, if you are designing a sign for a shop set, you might write “Concept file for review by the art director.”

DESIGN vs PRODUCTION vs MONTAGE

05. PROCESS

This column indicates whether the graphic design product is a concept file or a product for production. A concept file is a preliminary or draft version of the product, that is used for testing, feedback, or approval. A product for production is a final or ready version of the product, that is used for printing, manufacturing, or distribution. For example, if you are designing a sign for a shop set, you might write “Concept file for review by the art director.”

HOW MANY DO YOU NEED

06. QUANTITY

This column gives information about how many items should be produced or delivered. The quantity of the product depends on the demand, budget, and availability of the product. For example, if you are designing a brochure for a travel agency set, you might write “100 copies for distribution to potential customers.”

WHEN YOU SHOULD HAVE IT

06. DELIVERY DATE

This column gives information about when the client would like the product to be ready or delivered. The delivery date can be a specific date, a range of dates, or a deadline. The delivery date can affect the timeline, priority, and urgency of the project. For example, if you are designing a costume for a character set, you might write “March 15th, 2024.”

The primary reason we’ve created this graphic design brief template is to streamline our collaborative process. By providing clear guidelines and a pre-filled example, we aim to eliminate any confusion and ensure everyone is on the same page. This not only enhances collaboration but also significantly increases the speed and efficiency of our work. By following this template, we can ensure a smooth, efficient, and productive workflow that ultimately leads to high-quality, effective graphic designs. To download Free Printable PDF, simply click on the link below:

Thank you for using our Graphic Design Brief Template. We hope this article was helpful and informative. If you have any questions or feedback, please let US know.

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