Custom Videos for Dynamic Set Dressing

INSIDE AGENTI  /   JAN 12, 2020

IVAYLO NIKOLOV  •   5 MIN READ

IVAYLO NIKOLOV

CREATIVE DIRECTOR

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Contrary to common belief, many videos featured on screens in films are seamlessly integrated during filming, adding depth and authenticity to on-set environments.

 

 

In the world of dynamic set dressing, the quality of the footage makes all the difference. Think of it like adding the perfect wallpaper to a room—it sets the tone and pulls everything together. Whether it’s the hustle and bustle of a city street or the tranquility of a mountain vista, the visuals we provide set the stage for the story.

 

We take pride in crafting custom videos that immerse audiences in the scene, making them feel like they’re right there alongside the characters. It’s all about creating an atmosphere that draws viewers in and keeps them hooked from start to finish.

01. MOTION GRAPHICS  /Creating visual layouts for various printed media/

02. ENHANCED VIDEO  /Developing visual elements for product packaging materials/

03. RAW VIDEO FOOTAGE /Recreating and modifying exterior graphics for various vehicle types/

MOTION GRAPHICS

Sketching is often the first step in developing a film concept. This technique involves creating quick, rough drawings to capture ideas and experiment with different designs. The primary goal of sketching is to explore concepts rapidly and freely. Artists use sketching to brainstorm different elements like characters, environments, and key scenes without worrying about details or polish.

 

The beauty of sketching lies in its simplicity and speed. Artists can make numerous iterations and changes easily, allowing them to refine their ideas before committing to more detailed work. Sketches are usually done with pencils or pens on paper, but digital tablets can also be used. They are often rough and unpolished, focusing on capturing the essence of the idea rather than a finished product.

SKETCHING < READ MORE >
DRAWING < READ MORE >

ENHANCED VIDEO

After sketching, the next step often involves digital painting. This technique adds color, texture, and detail to the initial sketches. Digital painting allows artists to explore how concepts will look in a more finished and polished state. Artists use digital tools like Adobe Photoshop or Corel Painter to layer colors, add shading, and experiment with different textures.

 

Digital painting is valuable for creating vibrant, dynamic visuals that convey mood and atmosphere. It helps bring the concepts to life by providing a clearer idea of how characters, environments, and scenes will appear in the film. This technique is crucial for presenting a more detailed vision of the film’s look and feel.

TRADITIONAL PAINTING < READ MORE >
PHOTOBASHING < READ MORE >

RAW VIDEO FOOTAGE

In some cases, especially for more complex or realistic concepts, rendering comes into play. Rendering involves using 3D modeling and rendering software to create highly detailed and realistic images. This technique translates 3D models into lifelike 2D images by applying textures, lighting, and shading.

 

Rendering is often used to provide a precise visualization of how scenes and elements will appear in the final film. Software like Autodesk Maya or Blender allows artists to create detailed and realistic representations, which are useful for finalizing designs and guiding the production team.

DRAFT/PRE-VIZ RENDERS < READ MORE >
PHOTOREALISTIC RENDERING < READ MORE >
VR [360°] RENDERIGN < READ MORE >

In Conclusion

It’s important to note that sketching, digital painting, and rendering are not mutually exclusive. They are often used together in a sequential process. After initial sketches, artists might move to digital painting to refine and add detail. For highly realistic concepts or to finalize designs, rendering might be used to produce polished images. Each technique complements the others, contributing to a comprehensive visual representation of the film’s concepts.

 

In summary, sketching, digital painting, and rendering are integral techniques in the film concept art process. Sketching lays the groundwork by exploring ideas quickly. Digital painting enhances these ideas with color and detail, and rendering provides a realistic preview of the final visuals. By effectively using these techniques, filmmakers can transform creative concepts into vivid, detailed representations, guiding the production from vision to reality.

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