FROM PENCILS TO PIXELS: OUR CONCEPT DESIGN PROCESS

INSIDE AGENTI  /   JAN 02, 2020

IVAYLO NIKOLOV  •   5 MIN READ

IVAYLO NIKOLOV

CREATIVE DIRECTOR

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Step behind the curtain and discover the magic of concept design, where imagination transforms into tangible worlds. Stay tuned for an exclusive glimpse into the artistry that sets the stage for the stories we love.

 

 

When you watch a film, you may not notice all the graphic pieces that are used to create the visual environment and the story. However, these graphic pieces are very important for filmmaking, as they help to make the film more realistic and immersive. They also help to convey the mood, genre, and tone of the film, as well as the personality, identity, and emotion of the characters.

 

Graphic pieces are any graphic elements that are outlined in the script, such as printed materials, packaging, vehicles, files, documents, digital media, urban spaces, and more. In this article, we will focus on the six most frequently used categories of graphic pieces in filmmaking, and how we design them with care and attention to detail.

DESIGN SKETCHING

DSK     This category involves creating printed materials that can be used as props, set decorations, or clues for the plot. Some examples of products in this category are books, magazines, newspapers, postcards, menus, brochures, posters and more.

EXPLORATORY SKETCHES

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By gathering samples, images, and swatches of various materials and textures onto a single board, you can see how they interact and complement each other. This visual representation enables you to assess the overall aesthetic and mood, ensuring that the selected materials and textures align with your design concept and desired outcome. Additionally, a mood board helps you communicate your vision effectively to clients, collaborators, or suppliers, fostering better understanding and facilitating informed decision-making throughout the material selection process.

IVAYLO NIKOLOV  CREATIVE DIRECTOR

DESIGN DEVELOPMENT

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Agenti Design Management service is custom-tailored to meet the unique needs of filmmaking. We establish effective systems and procedures to enable designers to focus on their work. Our approach ensures clear scope definition, seamless communication, coordination, and high design quality. We actively manage client and stakeholder approvals, monitor progress, reduce design risk, and enhance service quality.

IVAYLO NIKOLOV  CREATIVE DIRECTOR

DIGITAL PAINTING

DPT        Product packaging design refers to the creation of the exterior of a product. Some examples of products in this category are as follows – alcohol & food labels, pharmacy & cosmetic labels, wrappers, bags, envelopes, product & transport boxes, and more.

MOOD & COLOR STUDIES

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Agenti Design Management service is custom-tailored to meet the unique needs of filmmaking. We establish effective systems and procedures to enable designers to focus on their work. Our approach ensures clear scope definition, seamless communication, coordination, and high design quality. We actively manage client and stakeholder approvals, monitor progress, reduce design risk, and enhance service quality.

IVAYLO NIKOLOV  CREATIVE DIRECTOR

DETAIL PAINTINGS

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Agenti Design Management service is custom-tailored to meet the unique needs of filmmaking. We establish effective systems and procedures to enable designers to focus on their work. Our approach ensures clear scope definition, seamless communication, coordination, and high design quality. We actively manage client and stakeholder approvals, monitor progress, reduce design risk, and enhance service quality.

IVAYLO NIKOLOV  CREATIVE DIRECTOR

3D RENDERING

3DR        This category involves creating the appearance and look of all kind of vehicles. Some examples of products in this category are Registration Plates, Vignettes, Stickers, partial and full vehicle branding, traffic signs, road maps, driver licenses, and more.

PRODUCTION RENDERS

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Agenti Design Management service is custom-tailored to meet the unique needs of filmmaking. We establish effective systems and procedures to enable designers to focus on their work. Our approach ensures clear scope definition, seamless communication, coordination, and high design quality. We actively manage client and stakeholder approvals, monitor progress, reduce design risk, and enhance service quality.

IVAYLO NIKOLOV  CREATIVE DIRECTOR

ILLUSTRATION RENDERS

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Agenti Design Management service is custom-tailored to meet the unique needs of filmmaking. We establish effective systems and procedures to enable designers to focus on their work. Our approach ensures clear scope definition, seamless communication, coordination, and high design quality. We actively manage client and stakeholder approvals, monitor progress, reduce design risk, and enhance service quality.

IVAYLO NIKOLOV  CREATIVE DIRECTOR

Combining These Tools:

A Symphony of Creativity

The true magic lies in utilizing these tools in concert. Sketches may initially capture the essence of an idea, followed by digital paintings that refine and define the visuals. Finally, 3D rendering transforms these concepts into tangible, detailed representations. This collaborative approach fosters a continuous flow of creativity, ensuring a seamless journey from initial conception to final execution.

 

Beyond the Tools: The Power of Vision

 

While the tools are instrumental, the most vital element remains the filmmaker’s vision. By harnessing the strengths of each technique and fostering a collaborative environment, filmmakers can translate their unique vision into a captivating and visually stunning cinematic experience.

 

This article provides a foundation for understanding the diverse ways design thinking, digital painting, and 3D rendering contribute to the world of concept development in film. Remember, this is just a starting point.

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